Small Business Internet Marketing
Small business internet marketing is not about building a website and “they will come”. They can only come after you get into the practice of working on your website constantly to be found.
There are dozens of ways to drive traffic. If you try them all and fail to concentrate on one or two, you will quickly spread yourself too thin and not get much of anything done. It is best to concentrate on two or three key techniques and master them before moving on.
Three keys to getting website traffic… and lots of it
First, your website must feature keywords, but if you sell shoes, you have to understand that if someone puts the word shoes into a browser, millions of results will come up. Here is where long tail keywords come in. Long tail keywords are phrases that someone will put into a browser, as an example “leather shoes”.
So if you have “leather shoes” as a keyword you are going to be somewhere in the results. Using key long-tail keywords are very important in getting found on the internet. Google offers a keyword tool you can use for free to find these often-used phrases.
If an individual types the word ‘leather shoes’, Google will give a catalogue of words built around the particular main phrase. It then tells someone how often the phrase has been searched for a month.
This is a good tool but there are many other tools that will efficiently find keywords. The keyword tool of Google will furnish words like ‘red leather sneakers’ or ‘where to buy leather shoes’ among other results. Going for mid range search words for example 6,000 or 3,000 per month is desirable.
Getting the number one spot in Google’s result list is extremely hard. There are plenty of marketing gurus that can easily promise this spot yet they know getting this position is somewhat difficult.
Second, search engines like Google like… no… LOVE regularly updated websites. Websites should constantly update their content to be Google friendly.
It is important for one to develop the practice of writing a five hundred word article after few days. This five hundred word article should be rich in keywords. The keywords should be used within the first and last paragraphs of the article. The key phrases should be used for one or two more times within the body of the article.
If you are thinking about using Google Adwords for advertising, the person will find the key phrases urgent. Google will serve the person’s website more advertising services.
Third are backlinks. These are the blessing and curse of any website owner. There is not any easy method to get around building good applicable back links. Do not consider purchasing back-links from a link farm, Google knows all about them and will ignore them and can even penalize you for them. There are not any WordPress plug-ins for building backlinks, only ones that get you back links thru “do follow” blogs.
Although article marketing has lessened in renown since the Google Panda slap, they are still excellent techniques of getting back-links but it implies you will have to pen and submit relevant and nicely crafted articles to those directories on a consistent basis or pay to submit to an automatic service that will upload your article to many directories.
It saves lots of time and actually pays for itself versus the time you save, if you use that time doing something else beneficial for your business.
This is the system we recommend most highly: The best network marketing on the internet system.
Summary and Action Steps
These three techniques of gaining valuable back links are the most effective for gaining back links, and of course, there are many others you need to use once you get into the swing of it.
We like the aspect of automation in our business and think you will too! See how we use our attraction marketing system to automate our business just as you can. This attraction marketing system can help you generate leads daily, as you have never seen before! You can stop by to read other articles by Fred Raley at his blog at http://www.FredRaley.com