Lead Generation Process
Leads are the name of the game for building any type of business both online and offline so having a good lead generation process is crucial to the final success of your business.
But not all leads are born equal and not all lead generation processes are born equal. A substandard lead can cost a lot more than it seems at first glance.
For example, if leads are not being qualified in the selling process then you’ll yourself wasting time on unqualified and disinterested prospects.
Your sales rates of response drop, and business declines. It is a vicious spiral.
Understanding the lead generation process
Understand, the lead generation process can be laborious, both offline and online. The offline lead generation process involves driving to meet folks face to face, and a lot of telephone calls.
If the leads are taken from fliers and forms filled in at trade shows, these leads have to be put into a database and then approached individually. Info might need to be despatched, which involves expense, and one way or another those leads need to be qualified and then stepped up to a sales department.
The sales department then has to go thru more processes, thru to closing, which hopefully ends up in a sale.
Generating leads online is no less complicated and labor-intensive. If you have operated an online MLM business for any length of time you are likely nodding in harmony. O.K you have an audience of millions when you market online, but that implies that qualifying process is more significant and it’s much harder because few folks actually know you from a hole in the ground.
Balancing business costs
Any business takes cash and time to get it off the ground, the more money you can invest in your business, glaringly, the more that you can spend on hiring folks to do the time intensive jobs, or to do the things you just cannot do. You may spend money on advertising which should bring in more leads.
If an individual has created a website and he or she is following the proven systems of success, for example investing in an auto-responder, promptly answering emails, adding articles on a consistent basis, prominently showing an opt-in box, building back-links and joining social media networks, he or she should be making money and if not, it’s time to rectify.
If success has not yet been achieved by the aforementioned stages, many entrepreneurs consider giving up and returning to the offline selling world. Maybe they feel they were good at such selling, but upon returning to this world, find that roles are scanty.
It is because of this many people consider purchasing leads from promoting companies. Nonetheless this activity has a big disadvantage.
So what to do? Buy leads?
Good luck with that. Even if you can find a credible company which will give you fresh, qualified leads, you will pay through the nose for them, whether you convert them to sales or not. Your profits are quickly sliding away and you can not raise the cost of your product, because then no-one will be interested.
In this respect, a lead generation system that is literally capable of offering great results can help an entrepreneur to remain in charge of the process. A system should be selected that teaches the business owner the most current method of taking fresh, qualified leads, leaving him with more time to enhance and build the company.
Summary and Action Steps
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